June 29th, 2009 by admin

Halo’s new line of biscuit Liv-a-Littles treats — like all of its other products — is chock-full of healthy foods.

The dog treats include five different varieties: oats and chicken; oats and beef and liver; pumpkin and peanuts; a salmon, fruit, vegetable treat with Dream Coat; even one with green tea, cranberry, chicken and cheese. Cats have two new treats– a seafood medley and a chicken treat.

“We focused very strongly on complete nutrition,” says Bettie Hamilton, who spearheaded these treats, the first biscuit/cookie treats for Halo which retail for .99 a package. “These biscuits are all natural and are baked so they have a cookie approach, and the act of chewing is good for a dog.”

To show consumers just how nutritious and natural the treats are, Halo hired Maine-based photographer Angela Coulombe to do a photo shoot using the fresh products that go into a treat. The result, as you see on this page, is yummy.

“I was amazed what went into the food, what fantastic ingredients went in there,” says Coulombe. “I was highly impressed with the amount of vegetables and grains in it, and I wanted to bring that out.”

Hamilton says that in creating the treats, “we were very careful not to include things that are high calories, they are smart calories.”